A Toyota concept car at CES 2017. (GeekWire File Photo) Since first launched in 1997, a lot has changed in the automotive world. The Seattle-based company has not only remained relevant but is now attracting investor attention from one of the world’s largest car companies. Airbiquity today announced a $15 million investment round from Toyota Motor Corporation, Toyota Tsusho Corporation (Toyota’s trading arm), and DENSO Corporation (a giant automotive parts manufacturer partly owned by Toyota). Airbiquity has been building automotive telematics technology for more than two decades. Its focus is now on Choreo, a cloud-based connected car delivery platform, and , software that lets car manufacturers continuously update in-car software technology. (Airbiquity Photo) The company supports more than eight million vehicles across more than 60 countries and 30 languages. “We are delighted to receive investment from three of the most successful corporations in the automotive industry,” , the Airbiquity CEO who joined the company in 2002, said in a statement. “This is an exciting time for our company, and we look forward to working with our new strategic partners to optimize and leverage OTAmatic for the next generation of connected vehicle.” Investment in self-driving cars and related technology could help boost Airbiquity’s value proposition. Toyota itself has been over the past several years. The market for advanced driver-assistance systems technology could reach $35 billion by 2021, according to .