Seattle Seahawks quarterback Russell Wilson, right, with Jason LeeKeenan, CEO of Tally, in Seattle in 2018. (GeekWire Photo / Kevin Lisota) When the Seattle Seahawks take on the Los Angeles Rams on Oct. 3 this season, fans might want to predict how many touchdowns quarterback Russell Wilson will throw against his division rival on that day. The best way to do so could be through a new mobile experience from the NFL team that is powered by , the startup that was founded by Wilson. The Rams launched “Pick’em” for use during a pre-season game against the Oakland Raiders. The intention is to engage fans to make real-time predictions as the action unfolds on the field. Fans, playing on the web or through the Rams’ mobile app, earn points for every correct prediction and those over 18 can compete for prizes such as game tickets, field passes and autographed merchandise. Tally is a free-to-play predictions platform, not a gambling app. But the move by the Rams, along with a , signals what’s ahead with the eventual spread of legalized sports betting in the wake of a 2018 that overturned the Professional and Amateur Sports Protection Act. It’s all poised to change how we watch and interact with live events. Seattle-based Tally, which employees 14 people now, is an , the company Wilson helped launch in 2017 as a celebrity content app. TraceMe shut down in 2018 and the business pivoted to the sports prediction model. Wilson was touting Tally in February. “We believe that real-time predictive gaming experiences are going to be the critical components of engaging in live sports in the years to come,” Tally CEO Jason LeeKeenan told GeekWire. “We are positioning Tally to be the leading technology provider behind this evolution.” The Tally app, showing, from left, phone authentication, dynamic odds, and a real-time leaderboard. (Tally screen shots) According to its website, Tally white labels its user interface, custom branding it for any property looking to create such content. The Rams are the first NFL team to partner with Tally. LeeKeenan said other partnerships are in the works, but he wasn’t ready to announce whether the Seahawks might be one of those teams. reported that Tally worked with the NBA’s Portland Trail Blazers and the NHL’s St. Louis Blues on similar games earlier this year. The Rams plan to use the mobile experience to present a mix of game-specific questions and micro-outcomes, according to the team’s news release. “Which team completes a passing play of 30+ yards in the opening half?” or “Which of these players racks up 10+ rushing yards first?” are example of questions posed to fans. Those playing can can track their success throughout a game and rankings are updated in real time as results are tallied live. Point values increase as the game progresses. “We are thrilled to bring our fans closer to the action with an engaging second-screen experience,” Marissa Daly, Rams VP of media, said in a statement. “We feel that our free-to-play predictions game will be a fun way for fans to compete against one another while watching their Rams compete on the field.” The Rams have leapfrogged the San Francisco 49ers to emerge as the Seahawks’ most heated division rival over the past couple seasons. Surely Seattle’s star QB will be more engaged with winning games on the field than worrying about predictions being generated in an app built by his company. Regardless, LeeKeenan makes it sound like Wilson has already won. “What can I say? Russell is a great entrepreneur and we hope all sports teams will be using our technology one day,” LeeKeenan said.
Russell Wilson in action during a Seattle Seahawks game at CenturyLink Field. (GeekWire Photo / Kevin Lisota) Deion Sanders may have been “Prime Time” during his playing days in the NFL, but Russell Wilson is a prime player when it comes to Amazon. The Seattle Seahawks QB has taken stock in the guys who helped him become the highest paid player in the NFL by actually purchasing Amazon stock for his offensive linemen as a “thank you” for protecting him every Sunday. Monday that Wilson sent a letter to 13 linemen, informing them that he was gifting them each $12,000 in stock in the Seattle-based tech giant. Wilson spent a total of $156,000 — a week after signing a contract extension with the Seahawks that will pay him a reported $140 million over four years. TMZ Sports shared a from Wilson in which he told his teammates that they “go to battle together” every Sunday and that he would not be where he is today without them. Wilson said he wanted to give the men something that would have a lasting imapact and help them prepare for life after football. “One of the ways I prepare is by investing in companies and ideas that I believe will grow and change the world,” Wilson wrote. “One of these companies is Amazon.” It’s an interesting choice in Seattle-area tech investments given that the team Wilson plays for is what it is because of the Microsoft billions made by the team’s late owner, Microsoft co-founder Paul Allen. And Wilson himself has helped the NFL and the company for the league — the Microsoft Surface. But maybe with Amazon CEO Jeff Bezos did the trick in luring Wilson’s investment dollars. Or, the fact that Bezos , Wilson’s attempt at a social media startup, may have helped. “You have invested in my life … this is my investment into yours,” Wilson said in his letter.
Russell Wilson discusses his new Seattle Seahawks deal on Wednesday. (Seahawks image via Facebook) Russell Wilson took time away from counting his newfound riches on Wednesday to thank the Seattle Seahawks for making him the highest paid player in the NFL and to reiterate his commitment to bringing championships to the city where he plans to end his career. Along the way, the star quarterback and the team’s general manager, John Schneider, invoked the name of Seahawks owner Jody Allen and her late brother, Paul Allen. Seahawks fans waited into the wee hours of Monday night for a deal to happen before a deadline, imposed by Wilson, passed. He and the team ultimately agreed to a worth a . In the news conference Wednesday, streamed by the Seahawks (below), Wilson said that the idea of a no-trade clause — exhibiting that he really wanted to be in Seattle — is what sealed the deal. And he and Schneider credited Jody Allen, among others, for making that happen. “We want him to be here for life,” Schneider said when asked about the clause. “It’s something that I needed to discuss with Jody … it’s part of a negotiation.” Hear from QB1 about his contract extension
Russell Wilson on the homepage of the Limitless Minds website. (ThinkBig-GoFar.com Image) We already know Seattle Seahawks quarterback Russell Wilson has “no time to sleep.” It looks like his latest company will shed some light on that mindset. Wilson, a busy entrepreneur when he’s not on the football field, launched another venture on Tuesday in the form of , a business coaching consultancy that looks to tap the Super Bowl champ’s competitive thinking and mental conditioning and bring it all into the corporate world. GeekWire about the plans for the business last summer. The startup was founded by Wilson, mental-conditioning coach and Trevor Moawad, business partner DJ Eidson, and Wilson’s brother, Harry Wilson. The goal is to help organizations develop the skills to handle adversity under pressure, in competitive environments. “Mental conditioning and mindset training have been a critical part of my performance on the field throughout my career,” Wilson said in a news release. “Trevor is the best in the world at developing these skills for athletes and coaches. Throughout our relationship, we realized that the skills we work on can benefit many more people. I’m thrilled to pair Trevor’s expertise with Harry and DJ’s business acumen to help more people identify and develop these skills within themselves.” The Limitless Minds founders, from left: Harry Wilson, president; DJ Eidson, chief marketing officer; Russell Wilson, chairman; and Trevor Moawad, CEO. (Limitless Minds Photo) Wilson has worked with Moawad since meeting him just before the NFL Draft in 2012. Moawad’s centers around themes including visualization (psychologically experiencing a situation), understanding the power of your voice, focusing on one thought, and , or the idea that overly positive or negative thoughts aren’t beneficial to an optimal mindset. “The ability to develop a consistent mentality is universal. Period. It will remain a core tenant to success in any field, whether it happens by accident or with intentionality,” Moawad said. The startup is another in a list of attempts by Wilson to establish himself as a force among NFL entrepreneurs. His previous Seattle-based celebrity media company TraceMe pivoted to become , a sports prediction app. His resume also includes , his production company, and , a high-end fashion retailer.
Seahawks quarterback Russell Wilson gives a thumbs up at an event at Zillow Group in Seattle. (GeekWire Photo / Kevin Lisota) Russell Wilson won’t suit up on Super Bowl Sunday but he’s still staying busy off the field in Atlanta this weekend. The Seahawks star quarterback has been making the rounds all week, jumping from media interviews to sponsor events to high-profile parties before today’s big game. Top of mind for Wilson is , a new sports prediction app that he’s been touting to reporters this week. The free-to-play app debuted a few months ago and offers real cash prize payouts to users who can make the most accurate prediction on. For the Super Bowl, it is offering a $250,000 grand prize to anyone who correctly predicts all 16 questions on the line. They range from specific in-game predictions — which team will have the longest field goal? — to off-the-wall questions such as: What color shirt will Adam Levine be wearing when he takes the stage for his halftime performance? Tally mimics gamification and engagement concepts from HQTrivia, a live mobile game which went viral last year. The app last month expanded beyond sports and ran predictions games for The Golden Globes, The Bachelor, and even President Trump’s national address on immigration. Prizes go to users who rack up the most points, which are awarded on a probability scale — if you predict something with a low chance of happening, you win more points. There’s also a jackpot — $250,000 for the Super Bowl — that goes to people who ace all the predictions. Tally funds the prize payouts, which are issued to winners via PayPal within three days. The company’s CEO, Jason LeeKeenan, said the app is not related to sports betting, which has caught the attention of investors and technologists expecting more legalization across the U.S. after a key Supreme Court last year. “We see this as a really friendly version of fantasy,” he GeekWire in November. Tally is an evolution of TraceMe, a celebrity content app that was the original premise of the company . TraceMe shut down , laying off staff and closing its Los Angeles office as it shifted focus to Tally. TraceMe had aimed to connect celebrities with “superfans” through its app via , community features, and more. But according to LeeKeenan, who now heads up Tally, the company overestimated the addressable market for TraceMe, which a $9 million round last year from investors such as Amazon founder Jeff Bezos, YouTube founder Chad Hurley, Alibaba co-founder Joe Tsai, and Seattle-based Madrona Venture Group. Speaking of Bezos — the Amazon chief is also in Atlanta this weekend. He and Wilson were spotted making a friendly exchange at the NFL Honors awards ceremony Saturday night. Sports reporter Darren Rovell posited that Bezos could be a potential new owner of the Seahawks, whose previous owner Paul Allen . Is Russell Wilson talking with his future owner tonight in Atlanta? Jeff Bezos has made the trip (